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Leadership: New Frameworks for the Changing Face of America
featuring Patricia Martin, author of The RenGen: Renaissance Generation
The Rise of the Cultural Consumer and What It Means For Your Business.
Wednesday, May 21, 2008
7:30 A.M. Registration & Breakfast
8:00 A.M. - 9:30 A.M. Program
The Ensemble Theatre
3535 Main Street
Houston, Texas, 77002
What is the Renaissance Generation?
What forces bring about a renaissance?
How does this cultural movement influence the bottom line?
Patricia Martin and a panelist of Houston business leaders, new marketers, artists, and arts institutions will define the rise of Houston’s next renaissance generation – the RenGen – an emerging demographic of enlightened individuals & communities that are dramatically changing the society in which we live and work.
Learn about successful local marketing campaigns being created by a collaboration of Houston business, marketing/public relations/advertising, popular entertainment, artists, and arts institutions.
Interact with the confluence of Houston’s appreciative public, talent, ideas, and sponsorship toward non-traditional market strategy and the bottom line.
Apply actionable strategies for local businesses to engage Houston’s RenGen and our changing cultural marketplace.
Surface parking is available at the parking lot directly across the street from the The Ensemble Theatre on Main. The parking lot is between Main and Travis on the corners of Berry.
This program is made possible through the generous support of MetLife Foundation and is part of Arts & Business Council of Americans for the Arts' MetLife Foundation National Arts Forum Series.
Further support provided by the American Advertising Federation - Houston Chapter, Art Institute of Houston, Aynbrand, Ensemble Theatre, Fiesta Mart, Four Seasons, Gallery Furniture, Greater Houston Partnership, Houston Downtown Alliance (H.D.A.), H.D.A. Emerging Leaders, Houston Minority Business Council, Houston Young People for the Arts, Public Relations Society of America - Houston Chapter, and Spacetaker.org.
When & Where
The Ensemble Theatre
3535 Main Street Houston,
TX 77002
The Houston Arts Alliance (HAA) is a 501C3 non-profit arts organization. The mission is to support and promote artistic life in the Houston region through programs, initiatives and alliances. Advancing the nonprofit arts industry in Greater Houston improves the region’s quality of life, ensures a competitive economy, and creates an appealing tourist destination.
